Venado Retreat is a special place. Nestled seven miles outside of Healdsburg in sunny Sonoma County, its magical redwood surroundings are just the beginning of its cozy and rustic charm. 26 acres of old growth forest surround a log cabin built from redwoods and lots of love. The retreat center allows for contemplative hikes, meditation in the serene redwood circle, and dinner under the stars among the plum trees. Their name borrows from the name of the hamlet where they call home. Venado means deer in Spanish -- and the horns of this deer pay homage to the quiet, wild qualities the deer exude. Invoking the spirit of the deer, Venado Retreat's brand is about calm seclusion and graceful charm.
We looked at a number of different color treatments and logo arrangements, seeking a design that is both contemporary and organic, and playing with colors found in the wilderness around Venado.
Blue Beautifly creates natural, organic health and beauty products that I suspect may have magical powers. Their creams, serums and masques leave skin radiantly glowing. Sold at upscale boutiques around the country, their packaging is clean and timeless. These are unpretentious luxury goods, and the illustrations I created for their boxes show the elegant personality of each ingredient.
InsideSource is much more than a furniture dealership -- they are architects of workplace experience. They listen to each client and absorb the ideals and goals of the company, and then build custom spaces to inspire, delight and improve productivity. Their brand, developed by Mucho, uses the Midcentury typeface Platform along with clean, stylized graphic assets and a custom typography created with shapes from the blueprint process. These assets were added to the existing deck of graphics following brand guidelines.
InsideSource is a proud partner of the San Jose Sharks. I created stadium rings with a bright pop of red-orange and utilizing furniture graphics to playfully illustrate the company's mission.
The InsideSource San Francisco office wanted clients to be able to visit their showroom and independently learn about the products on display. Collaborating with interior designers and workplace strategists, different types of workspace were established -- team spaces, community spaces, solo spaces and more. Each type of workspace, designed for different modes of work, was color coded and named, and I created graphics for each work solution. These graphics and descriptors were then set up as tags in the office, which link via QR to additional information online.
Solutions mockup booklet
This booklet presented a variety of desking solutions for client Twitch. The deal, for hundreds of workstations, was successfully closed.
A layout proposal for a limited edition magazine featuring a 30 under 30 format. The target audience in mind is young, upwardly mobile taste makers with a rustic, modern aesthetic.
CAMBRIDGE VOTER PORTAL
How do we engage young people in local politics? In 2014 The Knight Foundation published a request for grant proposals intended to increase voter engagement. Cambridge Community Television saw the gap in engagement in the 18-35 year old demographic as being key to solving this question. They responded, accordingly, with a digital voter portal placing candidates at the intersection of technology and public conversation. Users can browse by candidate, by issue, or ask candidates questions and get answers in real time.
Almond milk for a new generation. Soy, almond and other vegan milk products get a facelift with this colorful packaging concept targeting young vegans and almond milk drinkers alike with a love of bright and playful design. Comes in original and vanilla flavors.
The Insider Newsletter
The Insider Newsletter shares work life trends, architecture & design community events, stories and interviews with the client network of InsideSource. Actively engaged client recipients of the newsletter include Pinterest, Facebook, Tesla, Box, Dropbox, LinkedIn, Charles Schwab, GoPro, Sony and New Relic.
EAMES, HERMAN MILLER
The Eames Chair is a classic in Midcentury Modern elegance. Developed by Charles and Ray Eames in the late 1940's this line of molded plastic chairs is as innovative as it is beloved, even today. Herman Miller's bold and playful brand perfectly accentuates the chair's timeless curves. This advertisement marries hyper-realism in the chair's illustrative graphic with the offbeat organic shapes and bright colors that make Herman Miller's brand unique.
CoreNet Global is a major annual event for the architecture and design community. Commercial Office Interiors, based in Seattle, hosted a tasting of local wine, bourbon and bites after the event for a select VIP group. The client requested a number of options highlighting the fare, local Seattle imagery, and a clean, minimal look. I designed a number of varied approaches to workshop with the event planning committee.
NON-SENSE: DISINGENUOUS MAPS
This print series used the language of infographic maps to disorient our relationship with data-driven design. Instead of representing real demographics, these maps take fictionalizing liberties, creating in effect "fake news" in the form of visual design. The generalizations they fabricate are nonexistent, yet the landforms and regions depicted assert themselves convincingly as fact.
TREASURE ISLAND MUSIC FESTIVAL
Treasure Island Music Festival is an annual two-day music festival held each October on Treasure Island. The event attracts thousands of young concertgoers eager to soak up acts like Ice Cube, Sigur Ros and Mac Demarco. With its laid back attitude and chill wave acts, the tone of the festival is set with this poster's offbeat colors and a custom typography created to sparkle like the island's fabled treasure.